When running a home based business, various risks cannot be prevented if caution is not properly maintained. One of the many risks associated when operating a business at home is the so-called Google slap. A Google slap is considered as a punitive action when Google finds out that the page visited by potential customers and the ads that they clicked are not related, have poor quality and takes a long time to load. The Google slap punishes home based companies by increasing the amount to be paid per click of the ad and reducing the rank of their page. This results to them having to pay more for their ads to be featured through AdWords.Naturally, Google owns the right to identify which pages make a representation of the greatest quality product and good service that is why Google slap may never be avoided. However, at present, many home based business owners who have been slapped by Google raise their arguments basing on the fact that their pages still conform to the rules and recommendations provided by Google AdWords. This means that the punishment of paying for high fees per ad click may be prohibited if you can prove your stand that the content of your page really followed the rules and regulations provided by Google. Google slap may also be avoided through personal branding.SuccessIt is a fact that one way to gain success in Google is to learn how to brand yourself. Being successful in marketing or business field is not dependent on purchasing an expensive marketing method. It is by knowing how to brand your products and services and positively position them on the eyes and minds of the public. Make sure that your products and services are branded fixedly on the minds of people and that the entire page, blogs content and articles presented within your Google site are related to what you offer. This is one way of avoiding Google slap which will be a huge help in promoting your personally branded products and services.A home based business may be constantly associated with various risks but with proper planning and through inculcating focus and determination in the hearts and minds of business owners, these will be prevented. You no longer have to worry about being slapped by Google especially if you learned the ins and outs of it and if you have created your own personal brand that continues to prove high quality.
What Are The Greatest Changes In Shopping In Your Lifetime
What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.
As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.
That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.
Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.
Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.
Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.
Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.
That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.
Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.
Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.
My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.
Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.
And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.
All Things Fresh
So there were very many common services such as home deliveries like:
• Farm eggs
• Fresh vegetables
• Cow’s milk
• Freshly baked bread
• Coal for our open fires
Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.
Another used to come every day with fresh vegetables, although my father loved growing his own.
Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.
Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.
My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.
The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.
Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.
Our insurance company even sent a man to collect the weekly premium.
People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.
In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.
Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.
• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.
• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.
• Not many written shopping lists, because mobile phones have taken over.
On a more optimistic note, I hear that book shops are popular again after a decline.
Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.
We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.
Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.
My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.
Benefits of Hydroponic Vegetable Gardening
Growing your own vegetables every summer can be a very rewarding experience. Nothing tastes better than juicy homegrown tomatoes straight from the vine and cooking your own homegrown vegetables can bring a great sense of satisfaction after all that hard work in the summer heat.Many people enjoy gardening so much, they’re upset to see autumn weather start to make an appearance and their growing months start to wind down. However, gardening doesn’t have to be a seasonal hobby any longer. Hydroponic gardening allows gardeners to bring their crops indoors when the snow begins to fly, so they can enjoy fresh tomatoes, peppers and lettuce all year long. There are many benefits to hydroponic gardening to consider.Gardening AnytimeBecause hydroponic vegetable gardening does not use soil to grow crops, the environment can be completely controlled by the gardener. This is especially true when plants are grown indoors, away from potential pests and disease that lurk outside. Gardeners have full control over which nutrients the crops receive and how much and how often they receive them. Being able control variables like lighting and water help to ensure the healthiest plants and the best possible harvests. Many gardeners enjoy this aspect of hydroponic gardening most of all, since it helps alleviate the frustration of fighting natural pests and diseases that are common to traditional outdoor gardens.Good for the EnvironmentAnother big plus for hydroponic vegetable gardening is that it is kind to the environment by using recycled water and nutrients. Hydroponic vegetable gardening can also produce bumper crops in a fraction of the space it takes to grow a traditional vegetable garden. In fact, much hydroponic vegetable gardening that is done consists of plants placed vertically in hanging tubes or on shelves, so many plants can be grown in just a few square feet of space. With space at a premium on our earth today, this conservation of space is a huge contribution to the conservation of our planet.Ability to Garden Year RoundSince hydroponic vegetable gardening is not dependent on natural elements like sun, rain and warm temperatures, an indoor garden can be grown anywhere and anytime. Many gardeners do their hydroponic vegetable gardening indoors in the winter, using containers and artificial lighting to meet the needs of the plants. This means that gardeners no longer have to shut down their hobby when the snow begins to fly; instead they can enjoy a growing season that literally spans all twelve months of the year. With the many kits and supplies available today, it is not hard to begin hydroponic vegetable gardening at home simply and successfully.It is no wonder that hydroponic gardening has taken the gardening community by storm in recent years. If you are looking for a way to expand your gardening repertoire, enjoy gardening any time of the year, check out the possibilities in hydroponics today.