Personal Branding – A Way to Avoid Google Slap When Running a Home Based Business

When running a home based business, various risks cannot be prevented if caution is not properly maintained. One of the many risks associated when operating a business at home is the so-called Google slap. A Google slap is considered as a punitive action when Google finds out that the page visited by potential customers and the ads that they clicked are not related, have poor quality and takes a long time to load. The Google slap punishes home based companies by increasing the amount to be paid per click of the ad and reducing the rank of their page. This results to them having to pay more for their ads to be featured through AdWords.Naturally, Google owns the right to identify which pages make a representation of the greatest quality product and good service that is why Google slap may never be avoided. However, at present, many home based business owners who have been slapped by Google raise their arguments basing on the fact that their pages still conform to the rules and recommendations provided by Google AdWords. This means that the punishment of paying for high fees per ad click may be prohibited if you can prove your stand that the content of your page really followed the rules and regulations provided by Google. Google slap may also be avoided through personal branding.SuccessIt is a fact that one way to gain success in Google is to learn how to brand yourself. Being successful in marketing or business field is not dependent on purchasing an expensive marketing method. It is by knowing how to brand your products and services and positively position them on the eyes and minds of the public. Make sure that your products and services are branded fixedly on the minds of people and that the entire page, blogs content and articles presented within your Google site are related to what you offer. This is one way of avoiding Google slap which will be a huge help in promoting your personally branded products and services.A home based business may be constantly associated with various risks but with proper planning and through inculcating focus and determination in the hearts and minds of business owners, these will be prevented. You no longer have to worry about being slapped by Google especially if you learned the ins and outs of it and if you have created your own personal brand that continues to prove high quality.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Stuck In A Rut – Enjoy These Home Improvement Ideas

Well, you’ve decided to improve your home. Good for you! However, there is so much information that you may not have a clue where to begin. Don’t worry, home improvement tips are here! Listed below are some tips that will help you get started and organized so that you can become a home improvement expert.New wallpaper can transform a room. Before you add wallpaper, you need to find out what type of wall is under the existing wallpaper. Usually walls are either drywall or plaster smoothed over lath. You can figure out what kind of wall you are dealing with by feeling the wall, plaster is harder, smoother, and colder than drywall. You can also try tapping the wall, drywall sounds hollow while plaster does not.If you are looking for home improvement, don’t forget the outside areas of your home too. If you love fish, you may want to consider putting in a Koi pond. They look beautiful, and they can be customized to match the look of your backyard or be made the focal point.If you have a small bathroom and not enough space to store your items, you can easily create some space yourself. Buy some wooden shelves and install them on your bathroom wall. Display your lotions, perfumes and other beauty items on the shelves as well as your smaller towels or toilet paper rolls. This will not only give your bathroom a decorative boost, it will also organize it.Before beginning a home improvement project, make a list of the actions you think will need to be taken from start to finish. Obtain a second opinion from a trusted source to see if there are any steps you missed or anything you didn’t take into account. Plan to set aside plenty of time for your project, as it might take longer than expected.The shingles on your roof will at some point need to be replaced. As asphalt shingles get older, they start to lose the bound granules and curl up on the corners of the sheets. If you are experiencing leaks that have gone through the ceiling, then it is definitely time to lay down a new roof. Otherwise, if your roof has lost several shingles, this is a less drastic but firm indication that it’s time to replace the roof.When you are getting ready to deep clean your deck, make sure you have all of your materials ready before hand. Some of the things you will need to get together are a pressure washer, a nice sturdy scrub brush, commercial deck cleaner, a hose, and a hefty broom you can use outdoors.Before beginning home improvements apply for the appropriate building permits. Any home improvement that involves plumbing, electricity, or structural changes can require a permit. Check your local laws. If you proceed without a permit then you can be fined or it could make the house harder to sell in the future.When it comes to home improvement, be sure that you are not causing your home to awkwardly stand out from the rest of the neighborhood. This will ensure you will be able to resell it and also, that you will not receive scorn from your neighbors. Be creative, but try to lean toward conservative with colors. With additions, keep your the total size of your home somewhat near that of your neighbors.If you live in an older home with a wooden floor that is beyond sanding and staining, add a few coats of oil-based paint over the planks. Choose a paint that is intended for outdoor use on decks or porches; this ensures that it will be able to withstand the occasional wet spill and light traffic. It can also hold you over until you have the resources to replace the floor altogether.If you want to make your house shine then look to the curb appeal. First impressions are important with people, and they are just as important to your home. Consider repainting if your color is fading or is dated, and choose colors and other details that fit into the era of your house.You should feel better after reading those tips when it comes to home improvement. That was a lot to think and read through, but at least you should have an idea of what to do and where to begin with improving your home safer and smarter. In addition, you can always come back to this list.